The EM Blog

Do not assume people will just magically *know* what to do next after they like your posts on Facebook and want to follow you.

In marketing, whenever you release a video, write a post or share an image, give your audience the next steps they should take to learn more. Lead them down your sales funnel and give them,

>>> Your email, phone number or website.

>>> Your social media links.

>>> A personalised hashtag.

>>> A FREE resource in exchange for their...

At some point, your Facebook advert will begin to fatigue, your audience will stop growing and your income will dip.That’s why it’s important to keep testing and tweaking your adverts according to your audience’s needs.

1. Keep up-to-date with consumer behaviour and new persuasion techniques.

2. Continuously research the buying habits of your particular audience.

3. Ask your audience what their goals and challenges are on a bi-weekly basis.

The goals and behaviour of your...

The Facebook Bot is a powerful tool that can help you to exponentially grow your business. They can do a LOT more than just answer your customer’s basic questions and direct them to the right product.

Here are a couple of other things you can use Facebook Bots for,

1) Broadcast messages to your followers.

2) Send reminders of your live online events.

3) Deliver lead magnets such as PDF guides.

4) Setup an automated follow-up or onboarding series of messages.

5) Pre-qualify prospects to...

It’s not easy to get the right message to the right person at the right time. In fact, it’s quite unlikely - unless you have a planned strategy. One method to achieve this is to run multiple Facebook adverts at the same time, with changes on the aspect of the ad that you are testing.

With a modest budget, you can duplicate ads and test different aspects like,

1) Your advert’s creative,
2) Your advert’s placement,
3) Your advert’s targeting such as audience...

When Facebook marketing, a lot people ONLY focus on creating adverts for their cold audience - people who have never heard of their business before. By doing so, they miss out on the warm audience - the people who are already know about your business.

Targeting your warm audience is very important. This includes people who have landed on your website or people who have already made a purchase. These people are already familiar with you and are more likely to buy your product or services.

...

What happens when we fail? We become embarrassed and start getting defensive. We will do everything just to not let our ego slip. Afterall, no one likes failure, right?

WE WILL FAIL

However, as Entrepreneurial Muslims, we should realise that as human beings, we are imperfect and are bound to fail in one way or another. Only Allah is perfect.

Failures are part of Allah’s great plan. They could be a blessing in disguise, preparing us for something much greater in the future. Or they could...

PART 1

Pixels are unique codes that you can easily add to your website pages to track your website visitors. Once installed, you can retarget your Facebook ads to those visitors based on their activity. This generates high quality leads.

To find your unique pixel, go to the Menu at the top left of Facebook Advert Manager and select Pixels. Follow the onscreen instructions to install the two parts of your pixel:

>>> Base code - This tracks ALL the visitors to your website.

...

Here at Entrepreneurial Muslim, we understand the importance of social media.

Founder of Entrepreneurial Muslim, Aaqib Ahmed is a Facebook marketer and a leader in social media in the Muslim space. Therefore, we have unprecedented advice on building and tapping into the social media arena with your Muslim business.

Social media can provide your business with the opportunity to reach a wider audience and connect more easily with existing and potential clients.

If you haven’t already...

Here at Entrepreneurial Muslim, we believe in giving value to our clients and we understand the importance of raising the value we give.

You should always aim to serve your clients rather than shortchanging them for something that is really not worth what they pay for. 

Remember when coming up with a cost for your product; don't let it be the only product that you are bringing out to your target market. Strange sentence indeed, but consider it this way, what sort of things are going to...

Having a vision for your Muslim business and what you want to achieve can enhance your performance and motivate you to take action daily in order to be successful in your endeavours.

Most individuals never consider what they wish in their lives or set out their vision for the future. As Muslims we know our future is already written but that does not mean that we shouldn’t put effort into our everyday lives.

Some people live without this knowledge or premeditation and become victims of...