Tapping into the Social Media Arena

Here at Entrepreneurial Muslim, we understand the importance of social media.

Founder of Entrepreneurial Muslim, Aaqib Ahmed is a Facebook marketer and a leader in social media in the Muslim space. Therefore, we have unprecedented advice on building and tapping into the social media arena with your Muslim business.

Social media can provide your business with the opportunity to reach a wider audience and connect more easily with existing and potential clients.

If you haven’t already utilised social media platforms for your business it would be a good idea to start by setting up some official business social media accounts today!

Today, social media platforms are increasingly popular. It has become a big part of day to day routines and an indispensable communication tool for people to connect and stay in touch.

Consumers have used social media presence as one of the integral basis of a company’s legitimacy, reliability and viability. Businesses today are judged based on their Facebook or LinkedIn profiles, and consumers expect companies to respond to the concerns and queries they have tweeted within the day or within the hour.

Social media has managed to steal the thunder away from traditional marketing methods. Modern marketing strategies today have a mix of social media tactics as its integral component for reaching business goals.

Many companies are tapping into social media platforms such as Facebook, Twitter, Google+, LinkedIn and YouTube. This is in line with the aim to engage their target market and existing client base in order to fill the top of the sales funnel as well as understand the prevailing consumer preferences to ensure brand loyalty.

However, signing up and maintaining multiple accounts on all social networking sites is not easy and you may require a social media manager to handle your business social accounts especially if you have more than one account.

Given the power of social media, it is critically important for businesses to work through their strategies and develop processes to lead to scalability, efficiency, and successful social engagement.

If you want to drive your business forward, you need to make sure it stays social, current and relevant in consumers’ consciousness.

It may be better to start with setting up just two social media accounts and focusing on building those pages up with your clients, fans and followers of your products or services.

The most lucrative of all social media platforms and one that is easy to utilise in terms of advertising is, Facebook. You could also choose to open an official Twitter business account as Facebook and Twitter go hand in hand as being the top guns of social media platforms that many businesses have already tapped into.