The EM Blog

In the Qur’an, Allah offers the believers a special transaction: a place in Jannah for the price of their lives and properties.

“Indeed, Allah has purchased from the believers their lives and their properties [in exchange] for that they will have Paradise.” [al-Qu’ran 9:11]

Because Jannah is so awesome, it demands a high price tag. The buyer is required to fully submit to Allah, with his emotions, his limbs and every breath, and only then can the transaction be...

Social proof is everything. An advert with lots of likes, shares and comments hints to your prospects that your offer has a high value. Moreover, a single recommendation comment from a fan can very quickly flip a cold prospect into a warm one.

When your advert attracts lots of engagement, it’s definitely worth showing your new prospects - especially if you’ve paid for that engagement.

The problem is, as soon as you edit or duplicate that winning advert, you lose all that social...

Telling stories about your product and how it came into existence is a very effective marketing technique. Stories allow people to connect with you at an emotional level. This helps them to relate to you and builds trust at the same time.

Here’s one way you can use your backstory to market your product or service,

1) Do a Facebook live talking about how you came up with your product idea. Dig deep into the emotions you had before your idea, covering the struggles and pain points of your...

Translation of the meaning of Surah al Masad 

Ayah 1) May the hands of Abu Lahab be ruined, and ruined is he.
Ayah 2) His wealth will not avail him or that which he gained.
Ayah 3) He will burn in a fire of blazing flames,
Ayah 4) And his wife - the carrier of firewood.
Ayah 5) Around her neck is a rope of fibre.

 Business Lessons from Surah al Masad 

1) A common theme which runs throughout this surah is that people will be recompensed for exactly what they earned. Like for like.

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Facebook posts can be anything from tips and how-to tutorials to product reviews and answering frequently asked questions on the topic of your expertise. Research what type of content your target audience love and write a post or a series of posts on that topic.

1) Write a compelling title with your keywords.

2) Research, draft and write the main content.

3) Introduce the topic.

4) Divide the text into digestible chunks using bullet points or numbered lists.

5) At the end, add a...

Do you ever find yourself sitting down to perform a task, but then when you get up one hour later, you realise you haven’t completed even 10% of it?

Well, I don’t blame you. We’re living in a time when mobile phones, Facebook messages and family responsibilities are all screaming for our attention. But the question is, how can we surpass the inevitable buzz and actually make more use of our time?

Here’s one way to increase your productivity, 10 X your progress and...

"It will be said to the companion of the Qur'an after he has entered Paradise, 'Recite and rise!' For every verse he recites, he will rise one level (in Paradise), until he recites the last verse with him (in his memory)." (Abu Dawood)

In the above hadith, Allah promises a great reward and honour for those who memorise the Qur’an and act upon it. Indeed, memorising the Qur’an is an act of worship that has many benefits in this world and the next.

Here are a couple of ways on how...

Zakat is one of the many duties that Allah, the Most High, has ordained upon us as Muslims. It is a beautiful opportunity to improve our character, increase in our faith and contribute to the growth of our community.

Allah (SWT) says, “And establish the prayer and pay the Zakat and bow (in prayer) with those who bow.” [al-Qur’an 2:43]

=== WHAT DOES ZAKAT MEAN? ===

Linguistically, Zakat means to grow, increase and purify.

In the Sharia, Zakat refers to the annual obligatory...

“Why don’t you cover your baby’s face too?” I was peacefully walking down the road, dreaming about my next Facebook funnel idea when I was rudely stopped and shouted at.

I listened, smiled with my eyes (that’s the best I could do with a niqab) and walked away. She had some funky ideas and I wasn’t really interested in listening BUT that’s exactly what I feel like a lot of marketers do when they start marketing their products.

“BUY MY PRODUCT,...

MashaAllah, there are many talented entrepreneurs here ranging from beautiful painters and crafters to graphic designers. It’s easy to upload your products onto eBay or Etsy. The real challenge kicks in when it comes down to marketing your products.

I used to design and sell digital card patterns. Sounds small but I managed to grow it to 5-figures in my first year, by the fadhal of Allah, while working from the comfort of my home and not having to ship a single product. I did it using a...