The EM Blog

PART 1

Pixels are unique codes that you can easily add to your website pages to track your website visitors. Once installed, you can retarget your Facebook ads to those visitors based on their activity. This generates high quality leads.

To find your unique pixel, go to the Menu at the top left of Facebook Advert Manager and select Pixels. Follow the onscreen instructions to install the two parts of your pixel:

>>> Base code - This tracks ALL the visitors to your website.

>>> Event code - Th...